Wednesday, November 3, 2021

Smoothing Vs Straightening

 Keratin   &   Brazilian Blowout

vs

Japanese Permanent Hair Straightening




"Keratin Smoothing Treatment" and the "Brazilian Blowout" are both temporary smoothing treatments.   

  • How long do the effects last?    
    • 1 to 12 weeks of gradually decreasing smooth benefits depending upon the texture of the hair.     Soft, fine hair strands benefit the most.  Mediterranean, Asian, or Eastern Indian hair tends to last no more than one or two shampoos.  This is not typically beneficial when the service runs between $150 to $300 or more.  
    • Touch-ups are actually a complete new service with the same gradual texture returning as before.
  • Will it straighten my hair? 
    • Probably not unless your hair is fine with light wave pattern.
    • Medium to Coarse hair is usually not affected by this service at all.
    • It is a Smoother, not a Straightener.             

This service is ideal for highlighted, bleached, or lightly textured hair.  It is not a committing service and curls, waves, frizz do return within days or weeks.  Hair is easier to style.   12 weeks is manufacturer recommended expectation for the benefits of the service to last, but dependent upon individual hair care routines.





Japanese Permanent Hair Straightening / ReBonding 
is truly PERMANENT.  

  • How long do the effects last?
    • Treated hair is permanently straight.  It can be styled into waves, volume, curls with styling tools, but the hair will revert back to straight hair upon getting wet.  Texture NEVER returns to straightened hair unless curls are permed into it.
    • New growth will need to be straightened from 4 to 24 months later, depending upon hair texture, to maintain the look.  In the meantime, new growth can be flat ironed around the face and part line to maintain the straight style.  Hair grows at a rate of .5 inches per month, so only 6 inches of new growth will be visible after a year.
    • The price starts at $300 and goes up from there based upon how much hair you have.  $600 is average.  $1,000 is not uncommon.
This service is ideal for healthy, long, thick, frizzy, strong waves, or tightly curled hair.


BOTH services can cause serious damage to the hair if performed improperly.  It is important that price shopping, coupons, bargains, or discounts are not a factor when choosing your Japanese Permanent Straightening Stylist as hair damage cannot be undone.  It can take years to "grow out" damaged hair.  Experience, skill level, and service knowledge are critical with the success of all chemical services.


972.388.6279 to book and appointment



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